At Count Her In Sports, our mission is simple:

KEEPING GIRLS IN SPORTS

Female sports participation is on a radical decline, with barriers like lack of access, body image concerns, and limited access to quality coaching driving girls away from the game. Yet, the connection between sports and leadership is undeniable—94% of women in C-suite executive roles are former athletes, and 85% of women attribute their career success to skills they developed through sports.

We’re here to change the narrative. By breaking down barriers, fostering confidence, and promoting inclusion, we aim to reverse this trend and create a brighter future for our daughters. We’re building pathways that tell every girl she is worthy, capable, and qualified to embrace the opportunities sports provide.

Together, we can ensure every girl has the chance to lead, thrive, and excel—on and off the field.

At Count Her In Sports, we’re dedicated to empowering young females by ensuring they have equal opportunities to participate in sports across Canada. Sports should be accessible to everyone, yet the statistics tell a different story: 1 in 3 girls drop out of sports by late adolescence, compared to just 1 in 10 boys.

We believe that sports are about more than striving for elite-level achievements—they are a foundation for lifelong skills like leadership, teamwork, self-confidence, resilience, and self-discipline. 

These benefits extend far beyond the field, shaping who we are and how we navigate the world.